Search results for 'ssp' (2)
Programmatic advertising allows publishers to sell their ad inventory through real-time auctions using advanced algorithms and data insights. At the heart of this process lies the oRTB (open real-time bidding) protocol, which facilitates seamless and efficient ad transactions.
The world of programmatic advertising can seem daunting with its complex technology stack and abundance of acronyms. DSPs, SSPs, RTB - it's enough to make your head spin. Let's break it down piece by piece.
