Search results for 'ROAS' (3)
The Enduring Role of Ad Networks in the Programmatic Landscape
An Ad Exchange is an online marketplace that allows publishers to sell their ad inventory to multiple ad networks and demand sources through an auction-based model. It brings efficiency to the buying and selling of online ad space across websites and apps and plays a crucial role in publishers being able to maximise their advertising revenues.
When it comes to buying advertising digitally, demand-side platforms (DSPs) have emerged as game-changers for driving strong returns on ad spend (ROAS). Powerful platforms like Limelight combine automation, data-driven insights and human expertise to help advertisers maximise their campaign effectiveness and ROI. What is a DSP? Let us break it down.
